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Strategy & engagement

Strategy & engagement

The thinking which underpins our results.

While strategic thinking is at the heart of any project we undertake, we also offer specialised brand strategy, naming and engagement services to assist clients in advancing forward thinking brands.

Our services include brand workshops, stakeholder engagement, best practice reviews, competitor analysis and customer journey mapping – all of which provide insights into the development of brand values and frameworks. We collaborate with our clients to develop brand and positioning strategies which transform brands in line with their organisational vision.

Brand workshops
Stakeholder engagement

Best practice review
Market analysis

Brand architecture
Brand values & voice

While strategic thinking is at the heart of any project we undertake, we also offer specialised brand strategy, naming and engagement services to assist clients in advancing forward thinking brands.

Our services include brand workshops, stakeholder engagement, best practice reviews, competitor analysis and customer journey mapping – all of which provide insights into the development of brand values and frameworks. We collaborate with our clients to develop brand and positioning strategies which transform brands in line with their organisational vision.

Brand workshops
Stakeholder engagement

Best practice review
Market analysis

Brand architecture
Brand values & voice

Brand workshops
Stakeholder engagement
Best practice review

Brand architecture
Brand values & voice
Market analysis

View selected strategy projects:

Canberra Health Services

Rebrand of Canberra's public health services & hospitals

Telstra Creator Space

Prototyping the future

Royal Botanic Gardens Melbourne

Enhancing the experience for 2 mil+ visitors each year

Yawa Aquatic Centre

'To swim' in the local language of the Bunurong people

Solar Victoria

Putting the power of the sun into Victorian's hands

Triple Zero Victoria

Branding a service Victorians trust on their most difficult days

National Suicide Prevention Office

A national, evidence-based and compassionate suicide prevention system

JEDI

The Australian Government's flagship skills data engine

Adelaide City Wayfinding

Navigating one of the world's most liveable cities

Respect Victoria

Branding behaviour change.

The University of Melbourne

Australia's most valuable university brand

Scamwatch

Relationship Scams Campaign

City of Melbourne

An iconic city brand

Study Assist

Website and brand for the Department of Education

Safe and Equal

Naming, brand and website for Victoria's family violence peak

Neami National

Rebranding one of Australia's largest mental health services

Vic Kids Eat Well

Creating healthy places to set kids up for life

Deakin University Alumni Magazine

Internationally award-winning magazine

DFAT: Centre for Australia-India Relations

Elevating this critical relationship at the highest level

Melbourne Biomedical Precinct

Brand & website for an economic powerhouse

Are you safe at home

Award winning awareness campaign

Bunjil Place

Arts & cultural precinct hosting 1.3m visitors per year

Melbourne School of Engineering

Creative problem solving for a complex future

City of Port Phillip

50% reduction in beach litter

Simply Brilliant

Engaging a 1,600 strong workforce